Digital Soufflé (“Digital Soufflé,” “we,” “us,” or “our”) is a Business Systems Studio based in Indianapolis, Indiana. We respect privacy and aim to collect and use personal information in ways that are transparent, proportionate, and connected to legitimate business purposes.
1. Scope of This Policy
This Policy applies to personal information we process through our website, online forms, Business Recipe Assessment, booking pages, customer relationship management systems, email and messaging communications, project inquiries, and related services that link to or reference this Policy.
This Policy does not apply to third-party websites, platforms, or services that maintain their own privacy policies, even when we link to or integrate with them.
2. Information We Collect
Depending on how you interact with us, we may collect the following categories of information:
Identity and Contact Information
- Name, email address, telephone number, mailing address, and similar contact details.
Business and Professional Information
- Business name, website, role, industry, business goals, project needs, operational context, and information you provide about your organization.
Inquiry and Communication Information
- Messages, form submissions, inquiry categories, support requests, consultation notes, and other communications with us.
Assessment Information
- Responses to the Business Recipe Assessment, category scores, overall scores, identified business-system gaps, and related result data.
Appointment and Scheduling Information
- Booking details, appointment times, calendar selections, intake responses, and related scheduling information.
Transaction and Service Information
- Services requested or purchased, project history, proposals, invoices, payment status, and related customer records.
- When payment processing is provided by a third party, we generally do not receive or store full payment-card numbers.
Device, Usage, and Technical Information
- IP address, browser type, device type, operating system, referring pages, pages viewed, timestamps, approximate location derived from IP address, and similar technical or usage data.
Marketing and Preference Information
- Email preferences, communication choices, consent records, opt-out requests, and campaign engagement information.
3. Sources of Information
We may collect personal information:
- Directly from you when you submit a form, complete an assessment, book an appointment, make an inquiry, purchase services, or communicate with us.
- Automatically through cookies, pixels, server logs, analytics tools, and similar technologies.
- From service providers that support our website, CRM, communications, scheduling, payments, analytics, advertising, or operations.
- From publicly available sources, business websites, professional directories, social media profiles, or other lawful sources.
- From referral partners, collaborators, or other parties when they are permitted to share the information with us.
4. How We Use Information
We may use personal information to:
- Provide, operate, maintain, and improve our website and services.
- Respond to inquiries and route conversations to the most appropriate next step.
- Administer the Business Recipe Assessment and provide results or related follow-up.
- Schedule and manage consultations, appointments, and project communications.
- Create and maintain CRM records and customer histories.
- Prepare proposals, deliver projects, provide support, and manage client relationships.
- Send transactional, administrative, service-related, or legally required communications.
- Send marketing communications where permitted by law and consistent with your choices.
- Analyze website use, campaign performance, customer journeys, and business operations.
- Detect, investigate, prevent, or respond to fraud, abuse, security incidents, and technical problems.
- Comply with legal obligations, enforce agreements, and protect our rights or the rights of others.
- Support business planning, internal administration, quality assurance, and service development.
5. How We Disclose Information
Service Providers and Processors
Vendors that support website hosting, customer relationship management, communications, scheduling, analytics, automation, payment processing, cloud storage, security, and related business functions. These may include HighLevel and LeadConnector where those platforms support our CRM, forms, workflows, communications, or scheduling.
Professional Advisers and Contractors
Accountants, attorneys, consultants, contractors, production partners, and other professionals who support legitimate business operations.
Legal, Safety, and Compliance Disclosures
Government authorities, law enforcement, courts, regulators, or other parties when disclosure is required by law or reasonably necessary to protect rights, safety, security, or prevent fraud and abuse.
Business Transactions
Parties involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable legal requirements.
At Your Direction
Other parties when you request, authorize, or direct us to disclose information.
We do not sell personal information for money. Some privacy laws define “sale,” “sharing,” or targeted advertising more broadly. Where those laws apply, you may have additional rights described below.
6. Mobile Information and Messaging Data
If you provide a mobile telephone number or opt in to receive text messages, we may use that information to send communications you requested or authorized, including appointment, service, support, or marketing messages where permitted.
We do not share mobile information, including mobile telephone numbers and SMS opt-in or consent data, with third parties or affiliates for their own marketing or promotional purposes. Information may be shared with service providers that help us deliver messaging services, but only as necessary to provide those services.
Consent to receive marketing text messages is not a condition of purchasing goods or services. Message frequency may vary. Message and data rates may apply. You may opt out of marketing texts by following the instructions provided in the message, such as replying STOP where supported.
7. Cookies and Similar Technologies
We may use cookies, pixels, local storage, server logs, analytics tools, and similar technologies to operate the website, remember preferences, understand usage, measure performance, improve experiences, detect security issues, and support marketing activities.
These technologies may include:
- Essential technologies needed for security, functionality, forms, sessions, or core website operations.
- Analytics technologies used to understand traffic, engagement, and website performance.
- Advertising or measurement technologies used, where implemented, to measure campaigns, understand conversions, or provide more relevant marketing.
You can often control cookies through browser settings and, where available, website consent tools. Disabling some technologies may affect website functionality.
Where required by applicable law, we will handle legally recognized opt-out preference signals in accordance with the requirements that apply to us.
8. Artificial Intelligence and Automation
We may use automation and artificial-intelligence-enabled tools to support business operations, including inquiry routing, drafting assistance, workflow execution, customer support, analysis, content assistance, and service delivery.
We do not ask you to provide sensitive personal information through open-ended forms, prompts, or messages unless it is reasonably necessary for a specific service and appropriate safeguards are in place. You should avoid submitting confidential, highly sensitive, or regulated information unless we specifically request it through an appropriate channel.
Where automated tools assist with routing or recommendations, we may review or supplement automated outputs with human judgment. We do not represent that automated outputs are error-free.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain business and customer records, comply with legal obligations, resolve disputes, enforce agreements, protect security, and support legitimate business operations.
Retention periods may vary based on the type of information, the nature of the relationship, legal requirements, contractual obligations, risk, and operational needs. When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to lawful retention requirements.
10. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
No system, transmission method, or storage technology can be guaranteed to be completely secure. You should use care when sending information online and avoid transmitting sensitive information through channels that are not designed for it.
11. Your Privacy Choices and Rights
Depending on your location and the laws that apply to us, you may have some or all of the following rights concerning your personal information:
To submit a privacy request, use our Contact page and clearly state that your message is a “Privacy Request.” We may need to verify your identity before completing certain requests. Authorized agents may submit requests where permitted by law and subject to appropriate verification.
We may deny or limit a request where permitted by law, including when an exception applies, identity cannot be reasonably verified, or fulfilling the request would conflict with legal obligations or the rights of others.
12. U.S. State Privacy Rights
Residents of certain U.S. states may have additional rights under applicable comprehensive privacy laws. These rights vary by jurisdiction and may depend on whether a particular law applies to Digital Soufflé based on legal thresholds, the type and volume of data processed, and other factors.
Indiana Residents
Indiana law may provide eligible consumers rights concerning access, correction, deletion, data portability, and certain opt-outs, as well as an appeal process for denied requests, where the law applies.
California Residents
Where California privacy laws apply, eligible residents may have rights to know, access, correct, delete, and obtain information about certain disclosures, as well as rights to opt out of certain sale or sharing of personal information and to limit certain uses of sensitive personal information.
We do not sell personal information for money. If our practices are considered “selling” or “sharing” under a law that applies to us, we will provide legally required opt-out methods.
If applicable law gives you the right to appeal a decision regarding a privacy request, submit the appeal through our Contact page, identify it as a “Privacy Request Appeal,” and describe the request and decision you are appealing.
13. Children’s Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the general website experience.
If you believe a child under 13 has provided personal information to us without appropriate authorization, contact us so we can review and address the situation.
14. Third-Party Services and Links
Our website and services may link to, embed, or integrate with third-party services such as CRM, scheduling, communications, analytics, payment, social media, video, mapping, or other technology providers.
Third parties may process information under their own terms and privacy policies. We encourage you to review their privacy practices. We are not responsible for the independent privacy practices of third-party websites or services.
15. International Visitors
Digital Soufflé is based in the United States. If you access our website or services from outside the United States, information may be processed or stored in the United States or other jurisdictions where our service providers operate.
Where required, we may take steps designed to support lawful cross-border transfers and applicable privacy obligations.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or legal obligations.
When we update the Policy, we will revise the “Last Updated” date above. If changes are material, we may provide additional notice where appropriate or required by law.
17. Contact Us
Questions about this Privacy Policy or requests concerning personal information may be submitted through our Contact page.
Privacy Questions or Requests
Use the contact form and clearly label your message “Privacy Request,” “Privacy Question,” or “Privacy Request Appeal,” as applicable.
Contact Digital Soufflé
Digital Soufflé
Indianapolis, Indiana, United States